Complete Google Adsense Guide 2019. Earn more money with your website
There are other ways to earn money with your blog, such as membership, banners, infoproducts, etc. All of them are interesting, but today I'm talking about one, which is one of the most used by bloggers and which gives you better results. So let's go to the mess.
What is Google Adsense?
It is an advertising system that allows companies to place their relevant and personalized ads on websites, blogs or YouTube videos for users to see those ads, in order to buy those products or services.
For us, bloggers or website owners, Google pays us based on the clicks that people make in the ads of our content.
We have taken out all the steps and all the possibilities to create this complete Google Adsense guide. Adsense is without a doubt one of my favorite platforms to make money with a web page. It has a multitude of options for which I have taken captures and several optimization tricks.
There are other ways to earn money with your blog, such as membership, banners, infoproducts, etc. All of them are interesting, but today I'm talking about one, which is one of the most used by bloggers and which gives you better results. So let's go to the mess.
What is Google Adsense?
It is an advertising system that allows companies to place their relevant and personalized ads on websites, blogs or YouTube videos for users to see those ads, in order to buy those products or services.
For us, bloggers or website owners, Google pays us based on the clicks that people make in the ads of our content.
Why should I use Google Adsense and not another advertising platform?
Because it is one of the best ways to generate income with our website 24 hours a day, 365 days a year. One of the characteristics of Adsense in relation to other advertising platforms is that it usually shows ads about topics that users are interested in. It is not always like that, but it is the closest one.
If you want to have a source of passive income and monetize your work with the blog, this is a very interesting option. You only have to create your website, get visits through the contents, then add the ads and that's it.
Other advantages in relation to other platforms are:
Simple and easy to use
Help and customization tutorials and improvements
Instant implementation of the ads. Very complete and easy to understand reports
Opportunity to optimize the configuration and achieve better results
Trust in the platform that they will pay you, very reliable
Today, the advertising platform that pays the most for this type of service, etc.
Now that we know a bit about Adsense and why we should opt for this advertising system, let's do what matters most.
How does Google Adsense work?
As I said before its operation is simple, advertisers contract advertising space in Google Adwords and we (blogs, websites) place that advertising on our website through a code provided by Adsense.
When a user clicks on any of the ads we have on our website we charge a small commission that will be added to our "daily estimated income".
Google Adsense usually pays for CPC (cost per click) and CPM (cost per thousand impressions), although the most common is the CPC since it usually pays more for that system.
How do we register on the platform?
The first thing is to register at the following URL: https://www.google.es/adsense/?hl=en with our Gmail account or with a new one. Then we send a request to this address, where:
We enter with our account
We put the address of our website (main URL) and the language of the contents
We add personal information to set up the account and be able to collect payments
The Adsense team will review and send you an answer by email within a week.
12-28 How to connect my website to Google AdSense?
To complete the approval process on the platform, once the Adsense team has sent confirmation of your registration, you must connect your website to AdSense. To do this you must perform the following procedure:
Copy the code that appears on the main AdSense page;
Paste into the HTML code of your website (header), after the <head> tag.
google adsense code for your web
Because it is one of the best ways to generate income with our website 24 hours a day, 365 days a year. One of the characteristics of Adsense in relation to other advertising platforms is that it usually shows ads about topics that users are interested in. It is not always like that, but it is the closest one.
If you want to have a source of passive income and monetize your work with the blog, this is a very interesting option. You only have to create your website, get visits through the contents, then add the ads and that's it.
Other advantages in relation to other platforms are:
Simple and easy to use
Help and customization tutorials and improvements
Instant implementation of the ads. Very complete and easy to understand reports
Opportunity to optimize the configuration and achieve better results
Trust in the platform that they will pay you, very reliable
Today, the advertising platform that pays the most for this type of service, etc.
Now that we know a bit about Adsense and why we should opt for this advertising system, let's do what matters most.
How does Google Adsense work?
As I said before its operation is simple, advertisers contract advertising space in Google Adwords and we (blogs, websites) place that advertising on our website through a code provided by Adsense.
When a user clicks on any of the ads we have on our website we charge a small commission that will be added to our "daily estimated income".
Google Adsense usually pays for CPC (cost per click) and CPM (cost per thousand impressions), although the most common is the CPC since it usually pays more for that system.
How do we register on the platform?
The first thing is to register at the following URL: https://www.google.es/adsense/?hl=en with our Gmail account or with a new one. Then we send a request to this address, where:
We enter with our account
We put the address of our website (main URL) and the language of the contents
We add personal information to set up the account and be able to collect payments
The Adsense team will review and send you an answer by email within a week.
12-28 How to connect my website to Google AdSense?
To complete the approval process on the platform, once the Adsense team has sent confirmation of your registration, you must connect your website to AdSense. To do this you must perform the following procedure:
Copy the code that appears on the main AdSense page;
Paste into the HTML code of your website (header), after the <head> tag.
google adsense code for your web
When you have it in place, check the box and click on the Done button.
In a few days, the Adsense team will send you a notification by email confirming that your website is connected to the platform. But do not forget that to be able to charge you must enter your bank account and the PIN that will send you Google Adsense home. I explain below how to supplement this part to receive your payments.
Now that we can place ads on our blog or website, I want to tell you that you have two ways, depending on your needs you can use one or the other.
What options do I have to configure ads on my website?
You can choose between QuickStart ads or ad units:
QuickStart
It's the fastest and easiest way to start posting ads on your website. If you do not have time or patience to set up your ad units, this option is yours.
Ad units
This is the most used option since it allows us to have a personalized control of the locations of the ads on our website. If you want to do tests and check how each type of location responds, this option could be yours.
I will not go further at this point because the idea of the post is to show the interface of the tool, but if you want to know more about these two options, click here.
And we started by breaking down the tool inside, so you can get to know its main characteristics better.
Main interface of Google Adsense
This is the interface of the platform from which I will break down the points that I think are most prominent, since it is a very broad tool:
As we can see it is quite simple and easy to understand. On the left side it shows us the main menu with my announcements, reports, settings, etc. And on the right side the information that we decided we want to see through graphs and reports.
1) Home
It is the first option that shows us the platform, always with the "Estimated income" according to the period we have selected (today, last 7 days, this month, etc) and the "Current balance" and the last payment.
In the drop-down menu (... points) that appear on all screens, we can:
View Report
Set up
Help
Post comments
Below we find all the other screens with graphics, reports that give us a lot of information about how the ads are working on our website. These screens you can configure according to what you most want to see (performance, websites, ad units, optimization, countries, platforms, bid types, etc). To customize your main screen just use the thumbtack and fix the screens that You are more interested in seeing first.
2) My ads
Here we have a section separated by 4 submenus (Content, Search, Ad styles and other products).
2.1) Content
The content is the 1st submenu, in turn it is separated into 5 other subsections.
2.1.1) Ad units:
We will predefined all the ad units that we have created in our Adsense account, by name, ID, status and summary. Ad units can be active or inactive, depending on the performance you see from each of them.
5-27 What are the most recommended or best paid blocks in Adsense?
Here I think it is good to talk about this topic about the most recommended ad units, because it is one of the questions I have seen the most in blogs and forums on this subject. Google Adsense gives us some recommendations:
Recommended ad units:
300 × 250
320 × 100
336 × 280
728 × 90
In a few days, the Adsense team will send you a notification by email confirming that your website is connected to the platform. But do not forget that to be able to charge you must enter your bank account and the PIN that will send you Google Adsense home. I explain below how to supplement this part to receive your payments.
Now that we can place ads on our blog or website, I want to tell you that you have two ways, depending on your needs you can use one or the other.
What options do I have to configure ads on my website?
You can choose between QuickStart ads or ad units:
QuickStart
It's the fastest and easiest way to start posting ads on your website. If you do not have time or patience to set up your ad units, this option is yours.
Ad units
This is the most used option since it allows us to have a personalized control of the locations of the ads on our website. If you want to do tests and check how each type of location responds, this option could be yours.
I will not go further at this point because the idea of the post is to show the interface of the tool, but if you want to know more about these two options, click here.
And we started by breaking down the tool inside, so you can get to know its main characteristics better.
Main interface of Google Adsense
This is the interface of the platform from which I will break down the points that I think are most prominent, since it is a very broad tool:
As we can see it is quite simple and easy to understand. On the left side it shows us the main menu with my announcements, reports, settings, etc. And on the right side the information that we decided we want to see through graphs and reports.
1) Home
It is the first option that shows us the platform, always with the "Estimated income" according to the period we have selected (today, last 7 days, this month, etc) and the "Current balance" and the last payment.
In the drop-down menu (... points) that appear on all screens, we can:
View Report
Set up
Help
Post comments
Below we find all the other screens with graphics, reports that give us a lot of information about how the ads are working on our website. These screens you can configure according to what you most want to see (performance, websites, ad units, optimization, countries, platforms, bid types, etc). To customize your main screen just use the thumbtack and fix the screens that You are more interested in seeing first.
2) My ads
Here we have a section separated by 4 submenus (Content, Search, Ad styles and other products).
2.1) Content
The content is the 1st submenu, in turn it is separated into 5 other subsections.
2.1.1) Ad units:
We will predefined all the ad units that we have created in our Adsense account, by name, ID, status and summary. Ad units can be active or inactive, depending on the performance you see from each of them.
5-27 What are the most recommended or best paid blocks in Adsense?
Here I think it is good to talk about this topic about the most recommended ad units, because it is one of the questions I have seen the most in blogs and forums on this subject. Google Adsense gives us some recommendations:
Recommended ad units:
300 × 250
320 × 100
336 × 280
728 × 90
4605/5000
Character limit: 5000
These are the ad units for which more advertisers bid and that is why they are the best paid.
Ad units that I like:
200 × 90
Adaptable: if they recommend us this before anyone else, it will be something.
InArticle: most recent and very interesting option
How you can imagine each project is different from another, so we can look at these recommended options but in the end what really works is that you yourself are doing A-B tests and get your own conclusions about the best ad units for your project. For me, this is where the key to all this is.
2.1.2) Ads at page level:
These are types of page-level ads that AdSense only displays on your website at times that they consider ideal based on their parameters. And they can be:
page level ads
Anchor / overlay ads: mobile-only ads that are placed at the bottom of the page (user's screen) and that the user can easily ignore.
Bulleted ads: Ads that will be seen in full screen only for mobile and appear between loads of the pages on your website. They can also be easily hidden.
2.1.3) Ad balance:
A very interesting feature that allows us to show only ads that generate more revenue and so we can improve the user experience on our website because we will reduce the number of ads on the website or blog.
2.1.4) Monitoring criteria:
It allows us to create up to 500 custom tracking criteria and show them to advertisers as an ad placement that can be targeted.
Here you should be aware that if you change the name of the tracking criteria, all bids directed towards it will be lost.
2.1.5) URL tracking criteria:
Here you can see how the ads are working in specific sections or urls. With the limit of 500 criteria.
2.2) Search
The 2nd submenu, search, is in turn broken down into 2 other sections:
search engines
Search engines: a new and interesting option since it allows to use custom search engines within our website or in certain pages. As well as customize the style of the ad to suit the style of our page.
Follow-up criteria: the same as we said in the previous submenu.
2.3) Ad Styles
It is the 3rd submenu and here Adsense gives us the possibility to choose different types of ads, according to colors, styles, backgrounds, fonts, etc. All this so that our ad adapts as best as possible to the style of our website.
ad styles
2.4) Other products
It is the last submenu and here the platform allows us to use Google Adsense in:
Games: we can monetize our games with in-stream and overlay ads.
Video: monetize your video content through in-stream and overlay ads.
3) Allow and block ads in Adsense
We continue to break down the main menu, and with the section "Allow and block ads".
Allow and block ads
Here you have two submenus: Content and search. In the case of "Content" the tool allows us to block ads:
What point to specific Urls
By general categories
Delicate categories (themes such as sex, games, appointments, politics, etc.)
Ad networks
Ad serving
Ads (ad review center)
I recommend you look at this section very well so that no ads appear on your website that have nothing to do with your topic and that may damage the image of your website for your audience.
In "Search" the tool allows you to block ads that point to specific URLs on our website.
4) Performance reports
Within the section "Performance Reports" we find different types of reports: my reports, common reports, advanced reports, income profile and events.
reports
4.1) My reports
In "My reports" we have 3 options:
Default report: the tool offers a default report with outstanding metrics such as (#clicks, views, overview, etc.) We can add other options.
New report: when we create a report according to the metrics that interest us the most.
Manage reports: where all created reports are located.
These reports can be exported in Excel CSV or spreadsheet of Google Drive to better work all the metrics that Adsense offers us.
Ad units that I like:
200 × 90
Adaptable: if they recommend us this before anyone else, it will be something.
InArticle: most recent and very interesting option
How you can imagine each project is different from another, so we can look at these recommended options but in the end what really works is that you yourself are doing A-B tests and get your own conclusions about the best ad units for your project. For me, this is where the key to all this is.
2.1.2) Ads at page level:
These are types of page-level ads that AdSense only displays on your website at times that they consider ideal based on their parameters. And they can be:
page level ads
Anchor / overlay ads: mobile-only ads that are placed at the bottom of the page (user's screen) and that the user can easily ignore.
Bulleted ads: Ads that will be seen in full screen only for mobile and appear between loads of the pages on your website. They can also be easily hidden.
2.1.3) Ad balance:
A very interesting feature that allows us to show only ads that generate more revenue and so we can improve the user experience on our website because we will reduce the number of ads on the website or blog.
2.1.4) Monitoring criteria:
It allows us to create up to 500 custom tracking criteria and show them to advertisers as an ad placement that can be targeted.
Here you should be aware that if you change the name of the tracking criteria, all bids directed towards it will be lost.
2.1.5) URL tracking criteria:
Here you can see how the ads are working in specific sections or urls. With the limit of 500 criteria.
2.2) Search
The 2nd submenu, search, is in turn broken down into 2 other sections:
search engines
Search engines: a new and interesting option since it allows to use custom search engines within our website or in certain pages. As well as customize the style of the ad to suit the style of our page.
Follow-up criteria: the same as we said in the previous submenu.
2.3) Ad Styles
It is the 3rd submenu and here Adsense gives us the possibility to choose different types of ads, according to colors, styles, backgrounds, fonts, etc. All this so that our ad adapts as best as possible to the style of our website.
ad styles
2.4) Other products
It is the last submenu and here the platform allows us to use Google Adsense in:
Games: we can monetize our games with in-stream and overlay ads.
Video: monetize your video content through in-stream and overlay ads.
3) Allow and block ads in Adsense
We continue to break down the main menu, and with the section "Allow and block ads".
Allow and block ads
Here you have two submenus: Content and search. In the case of "Content" the tool allows us to block ads:
What point to specific Urls
By general categories
Delicate categories (themes such as sex, games, appointments, politics, etc.)
Ad networks
Ad serving
Ads (ad review center)
I recommend you look at this section very well so that no ads appear on your website that have nothing to do with your topic and that may damage the image of your website for your audience.
In "Search" the tool allows you to block ads that point to specific URLs on our website.
4) Performance reports
Within the section "Performance Reports" we find different types of reports: my reports, common reports, advanced reports, income profile and events.
reports
4.1) My reports
In "My reports" we have 3 options:
Default report: the tool offers a default report with outstanding metrics such as (#clicks, views, overview, etc.) We can add other options.
New report: when we create a report according to the metrics that interest us the most.
Manage reports: where all created reports are located.
These reports can be exported in Excel CSV or spreadsheet of Google Drive to better work all the metrics that Adsense offers us.
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